Concepts of Green IT and Green Computing

Concepts of Green IT and Green Computing 1. Introduction Environmental responsibility is emerging as an important topic for corporate IT organizations and their technology suppliers. With increasing market pressure to â€Å"go green† and because of its central role to the enterprise, IT is often given the role of facilitator to bring together all departments with a unified sustainability plan. Senior management may ask IT to launch innovative technologies to facilitate changes in organizational behaviour. The document describes. Green IT, the emerging new trend in the Global IT sector that can help an organization get started in an environmentally responsible manner, both to fulfil their legal and moral obligations, but also to enhance the brand and to improve corporate image. 2. What is Green IT? There are many definitions for Green IT. Some of them listed below. Green computing or Green IT is â€Å"the study and practice of designing, manufacturing, using, and disposing of computers, servers, and associated subsystems—such as monitors, printers, storage devices, and networking and communications systems—efficiently and effectively with minimal or no impact on the environment. It includes the dimensions of environmental sustainability, the economics of energy efficiency, and the total cost of ownership, which includes the cost of disposal and recycling.† Another definition for Green IT says, it is the â€Å"optimal use of information and communication technology (ICT) for managing the environmental sustainability of enterprise operations and the supply chain, as well as that of its products, services, and resources, throughout their life cycles.†(The Gartner report, Green IT: The New Industry Shock Wave, by analyst Simon Mingay) â€Å"Green Computing† is defined as the study and practice of using computing resources efficiently through a methodology that combines reducing hazardous materials, maximizing energy efficiency during the products lifetime, and recycling older technologies and defunct products. (San Murugesan, August 2007) In short Green Computing enables companies to meet business demands for cost-effective, energy-efficient, flexible, secure stable solutions while being environmentally responsible. 3. Why Green IT Matters IT systems are not only a large source of emissions that need to be carefully managed, but they are also the most important part of an organisations compliance. IT is the measuring tool and the data repository. ICT typically accounts for more than 20% of the energy used in an office building, with some offices registering up to 70% attributed to ICT. Although energy costs typically comprise less than 10% of an overall IT budget. A recent report states that this could rise to more than 50% over the next few years (Gartner Research). Green IT is about ITs contribution to reducing the whole organisations carbon footprint, and to facilitating mandatory reporting on carbon emissions and the subsequent emissions trading system. Green IT is part of a fundamental change in the economy and society (see Figure 1). It is a subset of the larger green (or sustainable) business trend, which reconciles sustainable business practices with profitable business operations. In the IT industry, both suppliers and buyers are coming to realize that they should incorporate green principles into the design, manufacturing, operation, and disposal of IT assets. The momentum for this change comes from a variety of sources which is listed below: Government mandates Energy efficiency Product and Company differentiation and CSR Companies efforts to improve their IT efficiency and governance have direct green benefits as well. This is just the beginning of a long-term shift in the behaviour of corporate IT organizations and businesses generally. The companies are expected to adopt a combination of â€Å"quick win† activities and longer-term planning that will result in a significantly greener IT industry. 4. What Companies are doing with Green Computing Green Computing is making significant progress in businesses and organizations, according to the More Green Progress in Enterprise IT study from Forrester Research. The report shows that companies are increasingly taking the environmental impact of technology needs into consideration as part of their regular operations. For this report, Forrester surveyed 738 companies, almost three quarters of which employ more than 1,000 people. Over 40% responded that environmental concerns were â€Å"very important† to their companies; 45% of those companies are either implementing or creating a green-IT strategy to guide future purchasing or end-of-life technology product considerations. The survey also found that half of the companies already incorporate environmental criteria into purchasing decisions and almost 80% recycle hardware at end-of-life, either through OEMs or third parties. Globally, the top three reasons listed for making greener IT choices include reducing energy-related expenses; doing â€Å"the right thing† for the environment; and bringing IT in-line with larger corporate initiatives. IBM has been singled out by leading technology media for its emphasis on energy-efficient technology and services internally and for clients. IDGs Computerworld, the leading source of technology information worldwide, has named IBM the top Green IT Company for 2008. A Computerworld executive noted that â€Å"IBM†¦has taken a serious look at how they impact the environment and how they can address those challenges with good business sense, through their Project Big Green initiative and a company-wide focus on energy-efficient technology services.† (Segan, Sascha (2007)) 5. IBM Project Big Green IBM is among the first of the Corporate IT giants which looked at going green. In order to be a leader in this IBM came up with an Initiative in May 2007. Project Big Green is IBMs billion-dollar initiative to dramatically reduce energy use by IBM and its customers. The initiative includes new energy-efficient IBM products and services, and a five-step approach to energy efficiency in the data centre. If the approach is followed, IBM believes it can sharply reduce data centre energy consumption, transform technology infrastructure into green operations and provide up to 42% in energy savings for the average data centre. The initiative also includes a new global â€Å"green team† of more than 850 energy efficiency architects throughout IBM. IBM expects to double the computing capacity of its own data centres over the next three years, without increasing power consumption or its carbon footprint. Based on greenhouse gas production, the size of a carbon footprint is determined by the amount of carbon dioxide that comes from human activities. Compared to building new space to double the size of its own data centres, IBM expects to help save more than five billion kilowatt hours of energy per year. As a result of these initiatives, IBM was named the â€Å"Top Green IT Company for 2008† by IDGs Computerworld. (Jon Brodkin, 2009) IBM combined with Mainline developed a range of Products and Processes that combine Information Technology, energy efficiency and environmental responsibility, as well as address the following challenges in a company: Continued rise of overall energy costs and demand Cost of air conditioning to cool data centres and/or computer rooms Concern over power surges and energy shortages affecting business Government-imposed levies on carbon production and regulations on power consumption and waste Increased drive toward centralized data centres Too many servers that are partially used or not used to capacity Need for an environmentally safe way to dispose of old software or hardware IBM and Mainliners energy-efficient IT solutions deliver an immediate and tangible return on investment for its customers by proven technologies and practices. (Jon Brodkin, 2009) 6. Benefits of Green IT Green IT solutions benefit the environment, as well as the bottom-line. By focusing on Green Computing, an IT organization can: Lower overall energy expenses including general energy consumption, as well as power and cooling costs. Optimize server capacities and performance. Reduce data centre footprint, reclaiming valuable floor space through consolidation and/or virtualization. Provide required, rapid and secure access to data. Increase ease of systems and solutions management. Recycle end-of-life equipment. Recapture resiliency. Free-up budget components In short, Green Computing enables companies to meet business demands for cost-effective, energy-efficient, flexible, secure and stable solutions while being environmentally responsible (Jon Brodkin, 2009) 7. Five Steps to a Successful Green Computing Solution Green Computing involves a range of services and technologies based on best practices for reducing energy usage. As noted above, IBM recommends a comprehensive five-step plan in developing energy-efficient, cost-effective, environmentally responsible information technology operations. Analyses of the five steps follow. Diagnose It is difficult to manage what cannot be measured, particularly when it comes to energy efficiency. It is important for a company to collect accurate, detailed information on its energy efficiency as a first step in pinpointing areas for potential improvement and to identify existing systems ready for retirement. Mainline and IBM provides Energy Efficiency Assessments, which are proven tools for diagnosing the energy demands of physical infrastructure and IT equipment. Build After identifying needs and solution requirements, and reviewing Energy Efficiency Assessments, the second step includes planning and designing the new solution including building or preparing facilities for replacements, migrations or upgrades. Implementing best practices, innovative technologies and solution expertise will result in improved operations while reducing costs. Virtualize Virtualization can produce the fastest and greatest impact on energy efficiency in an information technology centre. Consolidating an IT infrastructure can increase utilization and lower annual power costs. Reducing the number of servers and storage devices through virtualization strategies can create a leaner data centre without sacrificing performance. Less complexity, reduced cost, better utilization and improved management are all benefits of server, storage and desktop virtualization, and helps achieve Green Computing. Manage Data centre energy consumption is managed through provisioning and virtualization management software, providing important power alerts, as well as trending, capping and heat measurements. Such software can reduce power consumption by 80% annually. Cool Excessive heat threatens equipment performance and operating stability. Innovative IBM cooling solutions for inside and outside the data centre minimize hotspots and reduce energy consumption. IBMs patented Rear Door Heat exchanger cooling doors are now available across most IBM Systems offerings. While requiring no additional fans or electricity, they reduce server heat output in data centres up to 60% by utilizing chilled water to dissipate heat generated by computer systems. 8. Conclusion Most IT Corporate, with little knowledge of how IT can help them measure and maintain their Carbon Reporting requirements are under prepared in the competition to go green. There are over 50 carbon reporting tools available but fewer than 10% of organisations are using one. One half of all CIOs and IT managers take the environmental credentials of the vendor into account when buying products. One third of all user organisations have appointed someone in charge of Green IT, and another one third will do so this year (Excom 2008). These are main reasons why Green IT has to be on top of the list in the companys annual budget. Corporations, governments, and individuals alike can slash greenhouse emissions 50% from projected levels in 2030 by using technologies that already exist—as well as those in the pipeline.(Mckinsey Report, Green IT: Corporate Strategies). The report also says 40% of the recommended practices would save companies and organizations money too. In other words, going green can mean dollars saved—clearly a motivating factor for the tech companies already pushing for more earth-saving IT policies, not to mention for those corporations outside the realm of tech that look at such reports to gauge how policies are evolving—and how to emulate them. 9. References San Murugesan,Going Green with IT: Your Responsibility Toward Environmental Sustainability. Cutter Consortium Business-IT Strategies Executive Report, Vol. 10, No. 8, August 2007. Jon Brodkin, 2009 â€Å"IBM claims top four greenest supercomputers and 18 of top 19† Network World. http://www.greenit.net/whygreenit.html retrieved on 3/09/2009 Gardiner, Bryan January-February 2008 â€Å"Harnessing Green IT: Principles and Practices,† IEEEIT Professional, pp 24-33. Segan, Sascha (2007-10-02). Green Tech: Reduce, Reuse, Thats It.PC Magazine 26(19): 56. Retrieved 2009-09-03. November 26, 2007, ‘Topic Overview: Green IT by Christopher Mines and Euan Davis for IT Infrastructure Operations Professionals.

Essay on Relationships in Antony and Cleopatra -- Antony Cleopatra Ess

Destructive Power Relationships in Antony and Cleopatra  Ã‚   Antony and Cleopatra's â€Å"love† is not really about love at all.   Their interaction can only be considered a sort of immature lust-power relationship. Their relationship is shallow, self-centered, irresponsible and destructive. Their attraction for each other centers around infatuation and a sort of egoistic rush that they are more important than the world.   Just as a man or woman of today may attempt to control the desires of his or her intended, Cleopatra wants to manipulate Antony into wanting her: Cleopatra. See where he is, who's with him, what he does: I did not send you: if you find him sad, Say I am dancing; if in mirth, report That I am sudden sick. Quick, and return. Romeo and Juliet's relationship was sweet and beyond life. Cleopatra and Antony's relationship is a very worldly one (we do not even know if Cleopatra "applied the asp" because she wanted to be with Antony in death or if she simply could not stand being left with Caesar in life). G.W. Knight of the Aesthetic school of critics says of Cleopatra that she is "a metaphysical, not moral, good--a good of totality. She is good in the same large way one might say life is good, or the universe is good, not because it contains no suffering or bad times, but because from restropect even these experiences are worth having. Her perfection flowers from totality, not exclusion." You end up liking Cleopatra in this play because she is so robust and sensual and unpredicable and capable of so many strong emotions. Here she bursts out at the messager after he reported that Antony had married: Cleopatra. What say you? Hence, Horrible villain! or I'll spurn thine eyes Like balls before me; I'll ... ...and the first stone Drop in my neck: as it determines, so Dissolve my life! the next Caesarion smite! Till by degreees the memory of my womb, Together with my brave Egyptians all, By the discandying of this pelleted storm Lie graveless, till the flies and gnats of Nile Have buried them for prey! The hand of death hath raught him. . . . let Patient Octavia plough thy visage up With her preparà ©d nails. . . . fill our bowls once more: Let's mock the midnight bell. A 1759 quote about a performance of this play stated that it "did not seem to give ye Audience any great pleasure or draw any applause." I can imagine that. It is not one of the best of Shakespeare's plays, but it does give you a fair share of history, tragedy, and poetry. I think this play would be perfect for a more modern reinterpretation analyzing destructive power relationships.

Personal Vision of Ministry

Personal Vision of Ministry Statement â€Å"Creative,  loving,  and  inspired  ministry  that  loosens  the burdens of religion, and  leads  people to a  lifetime,  obedient relationship with our  Lord  Jesus Christ. † Each word in that  vision  statement is very significant to me and describes my spiritual being to this point. Creativity  is important to me, not just because advertising or me being a bit imaginative, but because from the beginning, our God was a creative God; I don’t believe there is any room  for  becoming stagnant in Christianity.Love  is the central theme of the Bible, and it is the most important of the Great Commandment’s. It is only through daily submission that  inspiration  will come, and it is only through inspiration and testimony that I find the strength to carry out God’s work. There are  two â€Å"R† words  that are distinctive when sharing ministry:  Religion and Relatio nship. They are not the same. Religion: being the belief in and worship of a personal God or Gods Details of belief as taught or discussed.Relationship: the way in which two or more concepts, objects, or people are connected, or the state of being connected. Example being Jesus Christ connected as our personal Lord and Savior. So this would be my personal ministry of how I am to share Christ Jesus Love. To be able to teach, and lead others to Christ through scripture. As a church youth minister, I should be one that is connected with today’s youth. A youth minister should lead children, not only in their spiritual growth but their personal development as well.A youth minister needs to possess great leadership qualities and have plenty of experience and testimony in order to share with the children. I must be able to train and encourage others within the church. I will be discipline, self-motivated, organized, and spiritually mature. This is why I believe AME will help me furt her Gods ministry, and gain more knowledge of who God is. Scripture says Lots about knowledge throughout the bible. One of my favorite verses explaining Gods sovereign knowledge is in Proverbs.Proverbs 3:1-35:  My son, do not forget my teaching, but let your heart keep my commandments, for length of days and years of life and peace they will add to you. Let not steadfast love and faithfulness for sake you; bind them around your neck; write them on the tablet of your heart. So you will find favor and good success in the sight of God and man. Trust in the Lord  with all your heart, and do not lean on your own understanding. | | | May God use me to accomplish His purposes.

Ethical Issues of Deception in Psychological Research Essay

In psychological studies, ethical issues associated with deception have always the major concern area. It is largely been viewed as something which in long will cause effect on participants’ willingness to be a part of any psychological research. The controversy associated with this issue has itself led to many researches to ascertain the positivity and negativity associated with the use of deception in psychological research. The findings of those researches have been contradictory. Some researcher has indicated that use of deception has a very negative impact on participant’s perception of researchers and hence reduces the possibility of its further participation in the ongoing project as well as any other research in future (Tuffin, 2005) While on the other hand there are evidences that deception has positive effect and participants have reported that they actually enjoyed being deceived and showed positive participation in the researches in which they are being deceived and feel more benefited than those without deception. Hence it becomes more evident that deception has basically no effect on participants and neither reduces nor increases their willingness in taking part in any future researches irrespective of those requiring deception or not (Lefkowitz, 2003). The above mentioned two contradictory preferences related to deception actually gives a picture which shows that the people have no clear meaning of deception and it varies from person to person i.e., they have different interceptions of what it actually means. This reinforces the need for further research and hence underscores the requirement for an expanded investigation to figure out the possible effects of deception in a prospective participant and the psychological study. The beginning of this new research could be initiated through a controlled environment when some of the participants and informed about the use of deception while some are not informed. The final objective is to ascertain the actual impact of deception when both researchers as well the participants have better understanding of deception (O’Donohue, 2003). References: O’Donohue, W. (2003) Handbook of Professional Ethics for Psychology. Sage Publication Ltd.,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   London. UK Lefkowitz, J (2003) Ethics and values in industrial-organizational Psychology. Lawrence  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Erlbaum Associates, Inc., Mahwas, NJ Tuffin, K (2005) Understanding Critical Social Psychology. Sage Publication Ltd., London. UK

Free Essays on Response To Revolution

Response to Revolution Response to Revolution, by Richard E. Welch Jr., is an honest and unbiased look at America’s policy towards Cuba during the Cuban Revolution. It covers the general history of and preconceived notions about the revolution in depth and gives ample attention to both sides of the relationship between the U.S. and Cuba. In addition to this Welch analyzes the reactions of America’s various factions during the early years of the revolution. Upon taking this into a change of the status quo, and of one that only played the international game of politics on its own terms. The general idea underlying Response to Revolution is the evolution of the U.S.’s opinion of the Cuban revolution from good to bad. Yet to understand this, the author shows that it is first important to understand the events and attitudes that took place between the U.S. and Cuba in the years between 1958-1961. At the onset of the Cuban revolution we find that the U.S. government supported the Batista regime and that while it was technically a democracy it reinforced bitter class differences. Eventually various factions united under Castro and the Batista government was overthrown. While the United States for the most part stayed out of this war and even cut off arm sales to Batista before his overthrow, Welch shows that by then it was to late for the U.S. to ever create a good relationship with Cuba. The reason for this is that the years of and U.S. dominated Cuban economy, combined with the troublesome Platt Amendment, fueled the fire of class differences and created in Castro’s mind a distrust of U.S. involvement in Cuba. However, while Castro’s anti-American stance no doubt hindered relations with the U.S., it was more the fault of the Eisenhower and Kennedy presidencies reluctance to offer aid outright to Castro and accept change in Cuba. This unwillingness of Castro to adhere to the U.S. standard or democracy in turn led to u... Free Essays on Response To Revolution Free Essays on Response To Revolution Response to Revolution Response to Revolution, by Richard E. Welch Jr., is an honest and unbiased look at America’s policy towards Cuba during the Cuban Revolution. It covers the general history of and preconceived notions about the revolution in depth and gives ample attention to both sides of the relationship between the U.S. and Cuba. In addition to this Welch analyzes the reactions of America’s various factions during the early years of the revolution. Upon taking this into a change of the status quo, and of one that only played the international game of politics on its own terms. The general idea underlying Response to Revolution is the evolution of the U.S.’s opinion of the Cuban revolution from good to bad. Yet to understand this, the author shows that it is first important to understand the events and attitudes that took place between the U.S. and Cuba in the years between 1958-1961. At the onset of the Cuban revolution we find that the U.S. government supported the Batista regime and that while it was technically a democracy it reinforced bitter class differences. Eventually various factions united under Castro and the Batista government was overthrown. While the United States for the most part stayed out of this war and even cut off arm sales to Batista before his overthrow, Welch shows that by then it was to late for the U.S. to ever create a good relationship with Cuba. The reason for this is that the years of and U.S. dominated Cuban economy, combined with the troublesome Platt Amendment, fueled the fire of class differences and created in Castro’s mind a distrust of U.S. involvement in Cuba. However, while Castro’s anti-American stance no doubt hindered relations with the U.S., it was more the fault of the Eisenhower and Kennedy presidencies reluctance to offer aid outright to Castro and accept change in Cuba. This unwillingness of Castro to adhere to the U.S. standard or democracy in turn led to u...

Report on the recent performance of Bank of New York Mellon Essay

Report on the recent performance of Bank of New York Mellon - Essay Example The banking entity is also one of the largest asset managers in the world managing USD 1 trillion of assets in its business. The bank of New York Mellon has an employee base of around 50,000 working in more than 100 markets throughout the globe. The Bank provides global financial services for corporations, institutions as well as the high net worth clients. The main functions of the bank are servicing and managing the financial assets of the customers. The banking corporation provides excellent asset management, wealth management, treasury services, asset management and services and clearing services. The Bank of New York Mellon Corporation is the first bank in the United States of America which joined Society for Worldwide Interbank Financial Telecommunication (SWIFT) in 2007. The Bank is also a member of the Clearing House Interbank Payment system (CHIPS). The BNY Mellon Corporation has two subsidiaries operating under its business- The Mellon Capital Management and BNY Mellon Asse t Management which are used for providing the asset management and wealth management services to the institutional investors. The wealth management business of BNY Mellon Corporation is dedicated towards the high net worth investors and foundations. The paper aims to focus on the wealth management or the private banking services of BNY Mellon. The wealth management of BNY Mellon offers world class capabilities customised for all types of clients across the world. The services offered to the clients include investment management, servicing of assets and information management, planning of wealth and estate as well as private banking. The client base of the bank includes families and individuals, endowments and foundations, institutions as well as professionals. Discussion The main industrial characteristics of the market The global banking industry is characterized by most of the financial institutions struggling towards growth and implementation of change programs while managing the costs in the changing global scenario. The largest banks of the work banks are implementing evaluated restructuring programs to cut down on the costs while increasing the profitability of the business. The industry is dominated by rapid growing markets and unpredictable changes thus making flexibility and adaptability the key secrets to survive in the evolving global banking industry. The industry shows a number of conflicting challenges and demands for the banks and presents an uncertain and volatile industry landscape. Unfortunately, they had anticipated a much more benign economic environment in which to adapt to the paradigm shift in the banking landscape. Now banks face a near-perfect storm of challenges and conflicting demands in a volatile and uncertain environment, locally and globally. The economic slowdown throughout the world is varying across the different geographical sectors and the Governments continue to take strong steps towards stimulating economic growth. The glo bal banking industry has a sustained growth rate but at a decreased magnitude (Cap Gemini Consulting, 2012, p.3). The main issues impacting the private banking and wealth management industry are with respect to then external environment of the industry, the

Technology in My Life Essay Example | Topics and Well Written Essays - 250 words

Technology in My Life - Essay Example Similarly, I use kitchen appliances for cooking and baking. I also make use of mobile phone to communicate with my friends and relatives. I get information about new technologies through internet research and buy the products, which I consider useful for me. For example, a couple of weeks ago, I planned to buy some new television technology to enjoy good pixel quality. I explored internet sources and came to know about light emitting diode (LED) sets, which provide excellent picture quality and enhanced view of dark scenes. Therefore, I bought a LED set, which proved to be a good choice for me to view movies and other programs. In my professional life, I make use of a range of technologies, which include laptop, iPad, fax machine, scanner, printer, and mobile phone. My company has provided all of these products to me to make me show improved productivity and efficiency. I believe that in the present age, use of technology has become critical for the success of a person in his/her professional life. Therefore, I try to make a great use of all of available technologies to show improvement in my job efficiency and