COMMUNICATION Essay Example | Topics and Well Written Essays - 750 words

COMMUNICATION - Essay Example In a group situation, I will listen mostly and will intervene only when someone is providing misinformation. When I know that the person with whom I am conversing is more knowledgeable, I prefer to listen and will not like to give suggestions, unless specifically asked to do so. Do I ?nd it necessary to use many descriptive terms when speaking, or do I prefer short, succinct sentences? I prefer to use short sentences. Being a listener by nature, in my style of conversation ears will be better engaged than the tongue. In my replies I prefer to be crisp, may not be witty, but I will answer to the point, nothing more, nothing less. Time is precious and I will not like to waste the time with whom I am conversing, nor like to allow him to waste my time. I will not sermonise on a topic on which I do know much about. I like to be brief. Do I prefer cause-and-effect situations as opposed to creative, ambiguous dilemmas? I do prefer cause and effect situations and I do not like dilemmas or co nfusion. While conversing, I have in the back of my mind invariably that I need to concentrate on the essence of the issue, and not talk in a roundabout way. When I say something and answer about a particular issue, it must be based on reasoned premises. I hate creating dilemmas and confusing situations. The purpose of a conversation (unless it is a formal and casual talk) is to find an acceptable solution, and as such there is no point in getting more and more confused. Do I prefer to be alone or be with others? I prefer to be alone. I do not like promoting myself, speaking up and networking. My philosophy of life is to ‘talk less, work more and walk more’. I am an introvert. I do believe that brazen confidence is not the exclusive property of the extroverts and introverts too are entitled for that. I entirely agree with the observation â€Å"introverts prefer less stimulating environments and tend to enjoy quiet concentration, listen more than they talk and think bef ore they speak†. (Jenna Goudreau, n. p.)Historical information provides strength to my position as some of the ideas for big innovations and great leadership come from introverts. Unless there is a cause or a common purpose, engaging in directionless and destination less conversation is waste of time, and as such I enjoy my solitude. Do I prefer to make decisions alone, or do I prefer to work things out with others? I do like to work things out alone, but I do also like to ask others for opinions, as I believe that a person should not make important decisions alone. The wise saying goes ‘Two heads are better than one’. Decisions taken by sharing knowledge are likely to fructify and give positive results. Each individual may have expertise in a particular area, and in the environment of a big hospital, one has to work in different situations. So, when a critical decision needs to be made, that has bearing on the life of the patient, I consider it my professional du ty to take a decision in consultation with my experienced colleagues. Sharing information and taking counsel from others has only advantages and no disadvantages. Summary of my communication style I have my nursing job; I have a family to take care; I have my friends circle; I am part of the society, a cultural and religious group. As such my communication

Cannon Fodder and The Armistice Essay Example for Free

Cannon Fodder and The Armistice Essay The two poems are both written during the time of the First World War, and reflect the emotions felt towards the war. Both poets have different experiences of the war, yet share a common grief. They reflect their grief and other emotions through their use of language. In the poem cannon Fodder, Wilfred Owen tries to convey to the reader the terror that he felt when discovering the corpse of the soldier seven days after his death. Owen uses very powerful imagery to show the reader the horror of the corpse: Feeling the damp, chill circlet of flesh Loosen its hold On muscles and sinews and bones This represents the decay and decomposition of the corpse, and he shows us the horror of seeing the extent of the decay by using a metaphor. The flesh isnt really holding on to the dead soldiers body, but it is there to inform us that it is falling apart. Owen also tries to convey to the reader the feeling of futility towards the war. He shows the pointlessness of it all by using rhetorical questions: Is death really a sleep? The soldier who has discovered the corpse is asking the corpse this question, but of course, the soldier will get no answer because he is talking to a dead man. This task in itself is pointless, and reminds us just how pointless all of the war seems to Owen. Owen also uses a lot of Prefixes on words instead of using a different word. This can change the mood of a sentence: Uncared for in the unowned place The use of the suffixes makes the place sound so desolate, that it is not worth dying for. The place is called no mans land, and this is why it is referred to as unknown. Uncared makes us feel that there is no recognition of the bravery of the soldier, or for the respect to bring his body in from no mans land. In Owens poem, we also feel for the soldier who found the corpse. He thinks back to what the dead soldiers life at home was probably like. This makes us feel as though the soldier wishes he was at home, feeling all of the comforts presented in the soldiers thoughts: But at home by the fire The word but instantly indicates that the mood of the poem is about to change, and that the reader is about to see a contrast between what they have just read, and what they are about to read. Owen also uses his line structure to add power to the words and the meaning he is trying to convey: Your bright-limbed lover is lying out there Dead The last line of the quote is very emphatic and powerful, because death is such a strong word and it is being used alone, almost being used as a false stop to the idyllic life being lived by the dead soldiers lover. During stanzas two, three and four, Wilfred Owen uses the soldier to try and tell the story for the people back home by using the context that they will understand: O mother, sewing by candlelight, Put away that stuff. This quote was used to show the reader that the war would affect them back at home almost as badly as the soldiers are feeling it over in France. In stanzas two, three and four, one can detect a large amount of bitterness, and possibly anger, yet the anger is conveyed more subtly than in poems like dulcet et decorum et where the stanzas are set out almost like tirades. We detect this bitterness by the rudeness to the people back at home. In stanzas three and four, he even tells the mother and the lover what to do. In the poem, The Armistice by May Wedderburn Cannan, the reader feels some entirely different emotions than the ones conveyed in Cannon Fodder. The first different emotion that the reader detects from the poem is relief. The whole office feels this, as it descends in chaos: One said, its over, over, its the end: The War is over: ended The reader can feel the hustle and bustle of the people in the office, as their excitement and relief boil over. This is shown by the repetition in the workers speech. They repeat the words end and over. This is to stress the key fact that the killing will come to an end, and that their families and loved ones will get them back. In the second stanza, the workers also being to recollect: I cant remember life without the war This shows that to the people, war had become a way of life, and that people had forgotten their old lives. The fact that the people are reflecting about the war is good, because it shows their concern and respect for the men on the front line, and this is probably Wedderburn Cannans subtle way of saying thank you to the men who were frontline. The reader can also detect feelings of isolation from the two women left behind after the others leave the room: Big empty room This suggests that the women do not feel left behind by the other staff, but left behind by their men who went and fought, and died in the army. The big empty room is a metaphor for the womens empty hearts now that the loves of their lives have left them for good. The reader is also given a view of the idyllic thoughts that one of the women is thinking about the front line: It will be quiet tonight Up at the front: first time in all these years, And no one will be killed there anymore This is an idyllic view of the frontline, however it is also ironic, because it is a well-documented fact that lives were lost even after the armistice because it took a while for news to spread of the end of the war. It is also a little upsetting, because these mens lives are being lost in vain. Wedderburn Cannan also makes us feel empathy towards the two female characters at the end of the poem: Its over for me toomy man was killed, Woundedand died The pauses in the dialogue make the reader feel that the woman is struggling to force back tears. It also makes us feel that maybe she is contemplating what the future holds, and reflecting on her dead husband. The poem comes to an extremely sombre ending, and this is very similar to the ending of the war: Peace could not give back her dead. This makes us feel that the whole war was worthless. Even in the times of peace, people like the woman in the poem are still feeling the grief that devastation of the war had caused. The two poems are from different times, wartime and post-war but the anti-war message is still the same and is still being utilised effectively by the strong language used in both poems. In Cannon Fodder, Wilfred Owen displays to us the full of horror of the war in gory detail, whilst in The Armistice, the horror of the war is the loneliness of the people left behind. Whereas Owen uses shock tactics to put his message across, Wedderburn Cannan tries to draw the readers empathy instead.

Books to Support Learning Development

Books to Support Learning Development Book title: Horried Henrys Birthday Party This assignment will be explaining how the resource (a book) will support the learning and development of children. This will also talk and explain some theories and see how those theories support and help the learning and development of children in the society. The book selected for review is a story book entitled Horrid Henry birthday party. This book was written by Franscesca Simon in 2009 and illustrated by Tony Ross. The book was previously published as a single story in HORRID HENRY AND THE SECRET CLUB, and is also available as an audio book. Learning is very important for children because it builds up their store of backgrounds knowledge of things that they didn’t know before, it builds up their confident, self-esteem, and moreover it helps them to do well in school or at home. The resource was created in order to help children with their learning and development, because all children learn throughout different techniques and strategies. The author believes that the majority of children, who reads books often get better understanding about stuffs that they didn’t know before, because reading is one of the most important exercises for our brains. Reading books is it better than doing other stuffs such as watching TV and etc. the more books children read, they better they get in their concentration and also reading regularly as they are growing up, will help them in order to develop or gain more abilities in doing things for a longer periods of time. The plot of the story runs as follows: After Henry’s misbehaviour at his previews birthday party, his parents decided that he would never have another birthday party, nevertheless his birthday was nearly there again, and they have decided to give him one more chance. The plan is to have the party away from home at Lazer Zap but the place was expensive but at least it means no mess would be done to house. Everything is going fine until Henry’s dad called the book the place for the birthday party; unfortunately he finds that Henry has been banned from Lazer Zap for life so he ends up having a party at home after all. It was not surprising when everything started to get wrong at the party, the wrong presents, the wrong party games, the wrong prizes and even the wrong food. Nevertheless with Henry around thing would not be great and disappointing for long. He sneaks off to get his water gun, and his parents and guests get a pretty wet surprise. Children particularly those aged between four to six years old are often enthusiastic, noisy and emotional. This dynamism is reasonably normal; sometimes they are active and they can be a quite handful: talking almost all the time, not doing as they are told and seems tireless. This kind of behaviour is more usually among boys. Although this can be very hard situation for parents to deal with as it could be seen in the story of Horrid Henry’s birthday where the boy is anxiously awaiting his birthday party and diligently planning what kind of presents should be and who to invite. On the other hand, his parents are also planning where the party should take place but also fear the consequences of Henry’s expecting misbehaviour. Early childhood is not only a period of amazing physical growth; it also a time of remarkable mental development. Cognitive association with memory reasoning problem solving and thinking continue to emerge throughout childhood (Jean Piaget). A child learning development depends on many characteristics such as family, environment, emotional and situations. Usually the first people with whom the child interacts are parents. According to the research, parenting is directly related to theory of mind and emotion understanding. In particular, research related to theory of mind has examined the importance of such variables as attachment, parenting style, and discipline. Bowlby (1982) suggested that secure attachments enable children to learn about their caretaker’s perspective, which then allows a child to recognize differences between his/her own and his/her caretaker’s perspectives. In early childhoods, relationships are formed with brothers and or sisters and other children beyond the immediate family. Parental and the environmental influence have a very high probabilities to influence a child behaviour. The environment is not entity that inevitably imposes upon individuals. When movement is constrains, some as pects of the physical and environment may influence on individuals whether they like it or not. Nevertheless most aspects of the environment do not operate as influence until they are activated by appropriate behaviour. Observing to previews research, children development also depends on parent-child relationship. It is one of the most of important aspects which should be taken into account for individual differences in early social-cognitive performance. Horrid Henry’s birthday story gives a very good opportunity to discuss good and bad behaviour for both child and parents and also relationship. The relationship between parents and young children is one of the most powerful factor in a child growth and development. During the early years parents are the centre of a young child’s universe. The type of attachment relationship that a child forms with his parents actually helps shape connections related to language, thinking, behaviours and emotions. Horrid Henry birthday story proves that parents had a role as well on their child behaviour because of parent’s attitude about their son’s birthday was not reliable. They started to complain about the place and the how it would cost when the child told them about the coming birthday therefore it was not surprise when everything started to go wrong at the party. According to family systems theory (Minuchin Fishman, 1981), broader factors that influence the parent also can affect the dynamics between parents and children. For instance parental stress could become a major force contributing to adaptive, and maladaptive, child development. Parenting stress is one of many factors aspects that can influence a child behaviour and development such for parent suffering high levels of stress, mainly from economic difficulties, normally are less responsive and affectionate with their children. This proves that parenting stress could negatively affects a child’s social cognitive development (Cole and Mitchell, 1998). As development continues, so the child’s network of relationships increases, with teachers, classmates, neighbours and so becoming an important part of social development. Parent’s behaviour is the first thing that could affect a child behaviour and decision making. It is important to note that a child memory is like a recording device which can only reproduce exactly what they have recorded learned from people around them. According to Horrid Henry’s birthday story, it encourages children to think about friendship and it also teaches them how important is being social with other children. Friendships in childhood start as real relationships based on enjoyable experiences. As they grow up, friendships involve into a more abstract concept, one based upon mutual reflection and psychological satisfaction. That is one of the reason in Horrid Henry story the first thing he has done was to judge his friends and decide who should be invited to the party and who should n ot be invited. Unfortunately he finds that all friends name were crossed which means that no guest and no presents. This proves that the role friendships play throughout lie is important. Friendships for children provide numerous important functions including companionship, stimulation, and physical and affection. Each of this functions has a different degree of importance at different times of development. Several theorists view the development of friendships similarly to other areas of human development, as going through predictable progressive stages. In first stage, friendship for children four to six years old is based on based on physical or geographical considerations and is rather self-cantered. A friend is playmate who lives nearby and has toys. At this stage there little or no understanding personality traits. The second stage concerns children of age seven to nine years old or younger, at this stage children begin to understand reciprocity and develop an awareness of the other child’s feelings. There no doubt that having a friend is extremely important for children. Many researches have proved this saying that more than half the children referred for emotional or behavioural problems have no friends or experience difficulty in peer interactions. Friendships contribute significantly to the development of social skills, such as being sensitive to other peoples point of view, learning the rules of conversation, and learning sex and age appropriate behaviours. They also help to define both self and self-worth. Friends also have a powerful influence on a childs positive and negative school performance and may also help to encourage, or discourage, deviant behaviours, such as delinquency or drug use. Compared to children who lack friends, children with good friends have higher self-esteem. They are less likely to be lonely and act more pro socially. They are able to cope with life stresses and normal transitions and are also less victimized by peers. Interestingly, children with friends of both sexes, as a group, are well-adjusted and have greater social skills than children who have only same sex friendships. As parents, it is important to keep in mind that is although friendships follow a somewhat predictable developmental sequence, as in other areas of physical, cognitive, or social-emotional development, not all children progress at the same rate and delays are not necessarily a need for concern. Additionally, parents who interpret their childrens desire for solitary play as loneliness and attempt to push friends on them may be making an incorrect assumption. As important as friendships are, like their adult counterparts, children may greatly enjoy and choose solitary activities. Its important to distinguish between being lonely and the desire to be alone, even in childhood. Like adults, children need alone space to grow and develop and, in their own way, reflect on the days activities. If we could take a close look on Horrid Henry birthday story, you could understand the financial situation of the family. It seems that family income has an effective effect on child development. Even casual observers note that the children of affluent parents are more likely to succeed in life than the children of poor parents. For instance, compared to more affluent children, poor children:score low on tests of cognitive skill in early childhood, have more behaviour problems in school and at home; are more likely to drop out of high school, and those who do finish high school are less likely to enrol in or graduate course, are more likely to have children at young age; are more likely to be poor themselves when they adults. The most intuitive explanation for this difference is that rich parents can spend more than poor parents on their children and that these â€Å"investments† lead to better outcomes for their children. This intuition fit the interests of policy makers look ing for simple solutions to alleviate poverty and its apparent by-products: If poor children fail because their parents cannot make sufficient monetary investments in their future, then government can improve the life chances of poor children by providing families with the means to make the investments or by providing the investments directly in the form of schooling, health care, and other human capital in- puts (Mayer 2010) However, poor parent’s inability to invest in their children is not the only possible explanation for the relationship between family poverty and child well-being. Other parental characteristics associated with their poverty have been implicated, especially parental education and marital status. Environment characteristics and parental behaviour or culture have also been implicated. These explanations argue for policies other than income support to improve children’s well-being as adults. According to (Buss and Plomin 1984), sociability refers to one of the three dimensions of temperament (the others being emotionally and activity) which are taken to present at birth and inherited. Since the environment where human live is not a fixed entity that inevitably imposes upon individuals. When movement is constrained, some aspects of the physical and social environment may influence on individuals whether they like it or not. Nevertheless most aspects of environment do not operate as an influence until they are activated by appropriate behaviour. For instance lecturers do not influence students unless they attend. In social cognitive theory, people are neither driven by inner forces nor automatically shaped and controlled by environment. As we have already seen, they function as contributors to their own motivation, behaviour, and development within a network of reciprocally interacting influences. Person are characterised within this theoretical perspective in terms of the number of basic capabilities. This book is interesting on another aspect, mainly the aspects of illustrations. As a matter of fact, children also learn through pictures. Pictures can help children to understand the story even though before reading it, and this also helps children who experience reading difficulty. They can analyse the story, participate in what is going on in the classroom. Those pictures help and stimulates children’s imagination. As one researcher said, picture books helps in the development of the concept of cause and effect. These books raise children’s interest in the lesson. This is why Segun (1988) believed that â€Å"illustrations are literature in their own right and, whether used by themselves or integrated with written texts, they sharpen the perception of children, stimulate their imagination and increase their sense of observation. The overall development of children can be aided by good illustrations.† Actually through illustrations, children can have a sense of personal identity and an awareness of their cultural heritage. Jelongo (2004) also views things in the same way when s/he says that teachers who take time to engage in reading picture books promote literacy among their pupils who then become literate adults with the ability to decode words and enjoy reading. The book can also contribute to the organisation of role play or class parties for children. It is so interesting that other authors have come with Horrid Henry complete birthday party kit for kids References Aunola, Kaisa and Stattin, Hà ¥kan and Nurmi, Jari-Erik (2000); Parenting styles and adolescents achievement strategies, vol: 23, no. 2, pp. p205-222 Guajardo, Nicole R and Snyder, Gregory and Petersen, Rachel (2009) ; Relationships among parenting practices, parental stress, child behaviour, and childrens social-cognitive development, Vol: 18, no.1.pp.p37-60 Gol, Hayedeh Cheraghali and Rostami, Amir Masood and Goudarzi, Mahdi (2013); Prediction of Marital Satisfaction based on Perfectionism; vol: 89, p 567-571 Vinall, Jillian and Miller, Steven P and Synnes, Anne R and Grunau, Ruth E (2013); Parent behaviours moderate the relationship between neonatal pain and internalizing behaviours at 18 months corrected age in children born very prematurely Early friendships profoundly affects child’s development at: http://www.hvparent.com/school: Dr Paul Schwartz (2013) Jessica Kingsley 1992. Six theories of Child development Margaret E. Wood 1973. Development of Personality And Behaviour Mayer, S (2010). Revisiting an old question: How much does parental income affect child outcomes? Vol:20.no: 2.pp.p21—26 ED1034 – Developing Learning in Early Childhood Assignment – A Book Review Using your knowledge of the factors which contribute to quality in resources used to support children’s learning and development, choose one example of either a published children’s book, or a well known children’s game and write an essay that explains how this resource supports children’s learning and development. Within this essay you must: Make reference to theoretical and philosophical perspectives on child development to support your discussion. Discuss the factors that contribute to quality in resources Demonstrate an understanding of the holistic nature of learning and that learning can occur in many contexts. Word count 3000 words. â€Å"The Importance of Illustrations in Children’s Books† in Illustrating for Children  edited by Mabel Segun. Ibadan: CLAN, 1988. pp 25-27

Biography of Alexander Hamilton Essay -- Hamilton Founding Father Bio

Biography of Alexander Hamilton Summary Alexander Hamilton was most likely born on January 11, 1757, although the exact year of his birth is unknown. Hamilton was born on the Caribbean island of Nevis or St. Kitts to Rachel Fawcett and James Hamilton, but he spent the majority of his youth on the island of St. Croix. His formal education as a child was minimal. When his mother died in 1768, Hamilton took his first job as a clerk in the offices of merchant Nicholas Cruger, keeping Cruger's business records, and coordinating business efforts between the merchant ship captains, government officials, and planters. Cruger and a local Presbyterian minister, Reverend Hugh Knox, recognized Hamilton's genius and persuaded him to leave St. Croix for New York City. Alexander left the island in 1772, never to return again. In New York, Hamilton attended several preparatory academies and schools to prepare himself for college. He interviewed with John Witherspoon of the College of New Jersey, which is now known as Princeton, but eventually enrolled in King's College, which is now known as Columbia. In 1776, Hamilton withdrew from King's College and joined a local New York militia to fight in the American Revolution against the British. During his first year of service, Hamilton served as an artill... ...entirely out of the political world after his resignation, but his involvement in politics after the late 1790s did his cause more harm than good. In the election of 1800, for example, Hamilton inadvertently split the Federalist Party to allow his rival, Thomas Jefferson, to become President of the United States. In 1804, Hamilton wrote a series of essays against another rival, Aaron Burr that was partly responsible for Burr's loss in that year's New York gubernatorial race. Burr blamed Hamilton for his loss and challenged Hamilton to a duel in which he shot Hamilton. Hamilton died the next day on July 11, 1804, at the age of forty-seven.

Part Five Chapter IX

IX The journey took Krystal back to her childhood. She had made this trip daily to St Thomas's, all on her own, on the bus. She knew when the abbey would come into sight, and she pointed it out to Robbie. ‘See the big ruin' castle?' Robbie was hungry, but slightly distracted by the excitement of being on a bus. Krystal held his hand tightly. She had promised him food when they got off at the other end, but she did not know where she would get it. Perhaps she could borrow money from Fats for a bag of crisps, not to mention the return bus fare. ‘I wen' ter school ‘ere,' she told Robbie, while he wiped his fingers on the dirty windows, making abstract patterns. ‘An' you'll go to school ‘ere too.' When they rehoused her, because of her pregnancy, they were almost certain to give her another Fields house; nobody wanted to buy them, they were so run down. But Krystal saw this as a good thing, because in spite of their dilapidation it would put Robbie and the baby in the catchment area for St Thomas's. Anyway, Fats' parents would almost certainly give her enough money for a washing machine once she had their grandchild. They might even get a television. The bus rolled down a slope towards Pagford, and Krystal caught a glimpse of the glittering river, briefly visible before the road sank too low. She had been disappointed, when she joined the rowing team, that they did not train on the Orr, but on the dirty old canal in Yarvil. †Ere we are,' Krystal told Robbie, as the bus turned slowly into the flower-decked square. Fats had forgotten that waiting in front of the Black Canon meant standing opposite Mollison and Lowe's and the Copper Kettle. There was more than an hour to go until midday, when the cafe opened on Sundays, but Fats did not know how early Andrew had to arrive for work. He had no desire to see his oldest friend this morning, so he skulked down the side of the pub out of sight, and only emerged when the bus arrived. It pulled away, revealing Krystal and a small dirty-looking boy. Nonplussed, Fats loped towards them. †E's my brother,' said Krystal aggressively, in response to something she had seen in Fats' face. Fats made another mental adjustment to what gritty and authentic life meant. He had been fleetingly taken with the idea of knocking Krystal up (and showing Cubby what real men were able to achieve casually, without effort) but this little boy clinging to his sister's hand and leg disconcerted him. Fats wished that he had not agreed to meet her. She was making him ridiculous. He would rather have gone back to that stinking, squalid house of hers, now that he saw her in the Square. †Ave yeh got any money?' Krystal demanded. ‘What?' said Fats. His wits were slow with tiredness. He could not remember now why he had wanted to sit up all night; his tongue was throbbing with all the cigarettes he had smoked. ‘Money,' repeated Krystal. ‘E's ‘ungry an' I've lost a fiver. Pay yeh back.' Fats stuck a hand in his jeans pocket and touched a crumpled bank note. Somehow he did not want to look too flush in front of Krystal, so he ferreted deeper for change, and finally came up with a small amount of silver and coppers. They went to the tiny newsagent's two streets from the Square, and Fats hung around outside while Krystal bought Robbie crisps and a packet of Rolos. None of them said a word, not even Robbie, who seemed fearful of Fats. At last, when Krystal had handed her brother the crisps, she said to Fats, ‘Where'll we go?' Surely, he thought, she could not mean that they were going to shag. Not with the boy there. He had had some idea of taking her to the Cubby Hole: it was private, and it would be a final desecration of his and Andrew's friendship; he owed nothing to anyone, any more. But he baulked at the idea of fucking in front of a three-year-old. †E'll be all right,' said Krystal. †E's got chocolates now. No, later,' she said to Robbie, who was whining for the Rolos still in her hand. ‘When you've ‘ad the crisps.' They walked off down the road in the direction of the old stone bridge. †E'll be all right,' Krystal repeated. †E does as ‘e's told. Dontcha?' she said loudly to Robbie. ‘Wan' chocolates,' he said. ‘Yeah, in a minute.' She could tell that Fats needed cajoling today. She had known, on the bus, that bringing Robbie, however necessary, would be difficult. ‘Whatcha bin up ter?' she asked. ‘Party last night,' said Fats. ‘Yeah? Who wuz there?' He yawned widely, and she had to wait for an answer. ‘Arf Price. Sukhvinder Jawanda. Gaia Bawden.' ‘Does she live in Pagford?' asked Krystal sharply. ‘Yeah, in Hope Street,' said Fats. He knew, because Andrew had let it slip, where she lived. Andrew had never said that he liked her, but Fats had watched him watching Gaia almost constantly in the few classes they shared. He had noticed Andrew's extreme self-consciousness around her, and whenever she was mentioned. Krystal, though, was thinking about Gaia's mother: the only social worker she had ever liked, the only one who had got through to her mother. She lived in Hope Street, the same as Nana Cath. She was probably there right now. What if †¦ But Kay had left them. Mattie was their social worker again. Anyway, you weren't supposed to bother them at home. Shane Tully had once followed his social worker to her house, and he'd got a restraining order for his pains. But then, Shane had earlier tried to heave a brick through the woman's car window †¦ And, Krystal reasoned, squinting as the road turned, and the river dazzled her eyes with thousands of blinding white spots of light, Kay was still the keeper of folders, the score-keeper and the judge. She had seemed all right, but none of her solutions would keep Krystal and Robbie together †¦ ‘We could go down there,' she suggested to Fats, pointing at the overgrown stretch of bank, a little way along from the bridge. ‘An' Robbie could wait up there, on the bench.' She would be able to keep an eye on him from there, she thought, and she would make sure he didn't see anything. Not that it was anything he had not seen before, in the days that Terri brought strangers home †¦ But, exhausted as he was, Fats was revolted. He could not do it in the grass, under the eye of a small boy. ‘Nah,' he said, trying to sound offhand. †E won' bother,' said Krystal. †E's got ‘is Rolos. ‘E won' even know,' she said, although she thought that was a lie. Robbie knew too much. There had been trouble at nursery when he'd mimicked doing it doggy-style on another child. Krystal's mother, Fats remembered, was a prostitute. He hated the idea of what she was suggesting, but was that not inauthenticity? ‘Whassamatter?' Krystal asked him aggressively. ‘Nothing,' he said. Dane Tully would do it. Pikey Pritchard would do it. Cubby, not in a million years. Krystal walked Robbie to the bench. Fats bent to peer over the back of it, down to the overgrown patch of weeds and bushes, and thought that the kid might not see anything, but that he would be as quick as he could, in any case. †Ere y'are,' Krystal told Robbie, pulling out the long tube of Rolos while he reached for them excitedly. ‘Yeh can ‘ave all of 'em if yeh jus' sit ‘ere fer a minute, all righ'? Yeh jus' sit ‘ere, Robbie, an' I'll be in them bushes. D'yeh understand, Robbie?' ‘Yeah,' he said happily, his cheeks already full of chocolate and toffee. Krystal slipped and slid down the bank towards the patch of undergrowth, hoping that Fats was not going to make any difficulties about doing it without a condom.

Labor Management Relations

Katszuba’s write-up, which appears in the Star Tribune, is similar to Lulli and Henson’s (2006) article in two aspects. First, both articles tackle issues associated with labor union organizing. Katszuba’s article describes a problem associated with efforts to organize a labor union in an office that appears to be exempt from labor union organizing according to State Laws. In the same manner, Lulli and Henson are interested in the dynamics of labor union organizing in a growingly difficult environment where businesses are more interested in reducing labor costs and retaining their competitive advantage. Another similarity is that both articles present the political factors that affect labor union organizing wherein both explore the political motives behind union formation. Both Katszuba’s and Lulli and Henson’s article presents the agenda behind union organizing for the employees and other interest groups and personalities. On the other hand, there are differences between Katszuba’s report and Lulli and Henson’s (2006) article in terms of data and facts presented, specific issues raised, and the perspective from which the general issue of labor union organizing is discussed. Lulli and Henson’s article clearly present the general business and economic environment where labor unions are situated, the factors that promote labor union organizing activities, and the political, social, technological, and internal business practice agenda forwarded by the labor movement. They attempt to provide a wide understanding of the innovations in strategies and tactics employed by labor unions in general. Meanwhile, Katszuba describes a more particular scenario involving the organizing efforts of a labor union at the State Attorney General’s office. His article focuses more on the conflicting interests between the labor union, the State Attorney General as employer, and the employees of the Attorney General’s office. Likewise, Lulli and Henson raises the issue of the political, economic, and social impact of more advanced strategies and tactics used by labor unions to further their sectoral interests. The article discusses in detail the various ways in which labor unions are able to influence legislation, pressure politicians and investors into keeping businesses that are deemed anti-labor from opening new markets in some states, expand membership through a planned recruitment strategy targetting the younger generation of workers, take advantage of technology to advance their organizing efforts and reach a wider audience, and turning mergers and other business activities into opportunities to consolidate and strengthen their ranks. Lulli and Henson note how the results of credible surveys such and polls point to an uptrend for labor union power, support, and influence among the population and how an environment that is supportive of labor unions is encouraged by political and economic developments. They therefore give credit to the labor unions for being able to stand up for their interests and being able to come up with better strategies in organizing. At the same time, the authors observe that human resource professionals must be able to take note and study these developments in the labor movement critically in order to formulate appropriate approaches and tactics in dealing with increased union activity. Katszuba, on the other hand, highlights the tensions and problems created by the labor union organizing attempts in the State Attorney General’s office between employer and employees and within the labor union movement itself due to the â€Å"illegality† of labor organizing in the AG’s office. Likewise, the article not only raises the question of the validity of establishing a labor union in the State Attorney General’s office but also the question of motive in such efforts. To this effect, the article presents the controversy that a former candidate for the State General’s Office is behind the labor organizing efforts and is fanning the embers of employee dissatisfaction in order to destabilize the Office and embarrass the incumbent Attorney General. The question of motive is a crucial point in this article since it influences the reader’s perception of the trouble arising from labor union activities and seems to discredit the efforts of the labor union to gain employee representation by ascribing their motives to an external force other than the employees. The main difference between the two articles lies in the perspective from which union activities and tactics are discussed. Lulli and Henson’s article approaches the subject of evolving labor union strategies academically and in a neutral manner. They present the data in a way that attempts to provide Human Resource personnel with useful information on handling labor union organizing efforts and activities. In contrast, Katszuba’s article presents the story of the â€Å"organizing flap† in the Attorney General’s office in a more sensationalized manner. Although there is an attempt to establish objectivity by presenting both sides of the contending parties, the article is unfortunately lacking in more detailed explanation of the legislative factor that renders the organizing activities illegal. Thus, Mike Katszuba’s report on the â€Å"organizing flap in the AG’s office† and Lulli and Henson’s (2006) article on â€Å"union organizing trends and tactics† are similar in that they examine the phenomenon and issues of labor union organizing. However, a deeper scrutiny of the two articles reveals that while there may be similarities between these reports, there are also salient differences in terms of the facts they present, the issues they raise, and the perspective and objectives that the respective authors wish to impart to their readers.   

3 Top Tips for a Stand-Out Cornell Essay

3 Top Tips for a Stand-Out Cornell Essay SAT / ACT Prep Online Guides and Tips Cornell admits just under 12.5% of their total applicant pool every year. In order to be one of them, you need to write amazing Cornell essays as part of your Cornell University application. In this article, we’ll outline the different types of essays you need to write for your Cornell University application and teach you how to write a Cornell supplement essay that will help you stand out from the thousands of other applicants. What Are the Cornell Essay Prompts? You only have to answer one Cornell supplement essay prompt as part of your application. Yay! Don’t get too excited though, because this one essay carries a lot of weight. The word limit is on the longer side (650 words) and the topic depends on which school you’re applying to. Cornell University consists of many smaller colleges, each with their own required Cornell supplement essay example. Your Cornell essay prompt will correspond to the school that you plan to study at, so give your future as a Cornell student some thought before you start writing. Be sure to write about the subject or area of study that you are currently interested in, even if that may change when you get to college. As with all college admissions essays, authenticity is key. You may have myriad scholastic interests, but for this essay, stick with what you know best and are most passionate about. Your potential topic must correspond with the areas of study at the college, too. The Cornell essay prompts give ample space for you to express yourself and reveal a more complete portrait of who you are as a student and human simply because of the word limit. You can say a lot in 650 words - so take advantage of it! Want to get into Cornell or your personal top choice college? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. Learn more about PrepScholar Admissions to maximize your chance of getting in. 2018-19 Cornell Supplement Essay Questions Here are the essays and instructions as shown on the Cornell University admissions website: College Interest Essays The primary focus of your college interest essay should be what you intend to study at Cornell. In the online Common Application Writing Supplement, please respond to the essay question below (maximum of 650 words) that corresponds to the undergraduate college or school to which you are applying. College of Agriculture and Life Sciences: Why are you drawn to studying the major you have selected? Please discuss how your interests and related experiences have influenced your choice. Specifically, how will an education from the College of Agriculture and Life Sciences (CALS) and Cornell University help you achieve your academic goals?†¯ College of Architecture, Art, and Planning: What is your â€Å"thing†? What energizes you or engages you so deeply that you lose track of time? Everyone has different passions, obsessions, quirks, inspirations. What are yours?† College of Arts and Sciences: Students in Arts and Sciences embrace the opportunity to delve into their academic interests, discover new realms of intellectual inquiry, and chart their own path through the College. Tell us why the depth, breadth, and flexibility of our curriculum are ideally suited to exploring the areas of study that excite you. Cornell SC Johnson College of Business: Charles H. Dyson School of Applied Economics and Management: Affiliated with both the Cornell SC Johnson College of Business and the College of Agriculture and Life Sciences, The Charles H. Dyson School of Applied Economics and Management is unique by design. Explain how our approach to business education is the right fit for you, and how your interests, experiences or goals will contribute to the unique composition of the entering class. Cornell SC Johnson College of Business: School of Hotel Administration (SHA): The global hospitality industry includes hotel and foodservice management, real estate, finance, entrepreneurship, marketing, technology, and law. Describe what has influenced your decision to study business through the lens of hospitality. What personal qualities make you a good fit for SHA? College of Engineering: Cornell Engineering celebrates innovative problem-solving that helps people, communities†¦ the world. Consider your ideas and aspirations and describe how a Cornell Engineering education would allow you to leverage technological problem-solving to improve the world we live in. College of Human Ecology: How have your experiences influenced your decision to apply to the College of Human Ecology? How will your choice of major impact your goals and plans for the future? School of Industrial and Labor Relations: Tell us about your intellectual interests, how they sprung from your course, service, work or life experiences, and what makes them exciting to you. Describe how ILR is the right school for you to pursue these interests. Cornell Supplement Essays Analyzed In this section, we’ll take a look at each Cornell supplemental essay prompt in depth. Remember, you may only answer one prompt for your application. We'll also give tips for how to best approach answering the individual essay questions. Some tips will apply to all of the questions, but we will highlight the important differences for each program. College of Agriculture and Life Sciences Why are you drawn to studying the major you have selected? Please discuss how your interests and related experiences have influenced your choice. Specifically, how will an education from the College of Agriculture and Life Sciences (CALS) and Cornell University help you achieve your academic goals?†¯ The College of Agriculture and Life Sciences asks you to have an idea of your major as you apply. In your essay, you should commit to one major and be specific about why it's important to you. Choose a topic of genuine interest to you and that you have a personal connection with, even if that personal connection consists solely of articles you’ve read and documentaries you’ve seen. Do your research about the topic and the school. Dedicate some time to reading about the Cornell College of Agriculture - its history, its current faculty and its notable alumni. Is there anyone from your research who you can relate to? Who you think of as inspiring? Are there professors whom you are looking forward to working with? Lean into the school’s reputation and choose something specific to write about that has a personal connection to you. For example, instead of writing about homesteading trends across the country, write about a local farm in your area that you visited as a child or how you got interested in food science. You could also write about your personal connection to a specific project of a professor who teaches in the Cornell School of Agriculture and Life Sciences. College of Architecture, Art, and Planning What is your â€Å"thing†? What energizes you or engages you so deeply that you lose track of time? Everyone has different passions, obsessions, quirks, inspirations. What are yours? The essay from the College of Architecture, Art, and Planning offers a fun essay topic... so have fun with it! You don't have to feel limited to purely scholastics interests here. Think about what you learn about or engage with of your own volition, not just because you're required to. In other words, when you fall down an Internet rabbit hole, what are you often researching? Feel free to pull examples from pop culture, history, science, math... anything! Remember, the prompt asks about passions, as well as quirks. Don't feel embarrassed! Share something personal about yourself. Maybe you love watching old cinema or make your own pop-up cards for your family. Maybe you watch hundreds of hours of videos from YouTube photographers. Maybe you visit the City Hall of whatever new town you visit. Whatever you choose, make sure you elaborate on why you're interested in it and how its affected your life. College of Arts and Sciences Students in Arts and Sciences embrace the opportunity to delve into their academic interests, discover new realms of intellectual inquiry, and chart their own path through the College. Tell us why the depth, breadth, and flexibility of our curriculum are ideally suited to exploring the areas of study that excite you. The College of Arts and Sciences is the least specific school of study at Cornell University, and the admissions essay reflects that. If you know you love to learn, but aren’t sure what your career will look like after college, it’s likely you’ll be applying here. Don’t be fooled! Just because the question is broad, you don’t have to write a broad essay in response. Don’t feel like you have to demonstrate an interest in both Russian literature and molecular biology. Rather, describe your real intellectual pursuits with honesty and sincerity. You don’t have to have huge aspirations or a fancy reason for your intellectual pursuits. Stay true to yourself. If you’re interested in Elizabethan history because of some historical fiction novels you read as a child, that’s fine! You can totally say that. Just be sure to tie it back to how Cornell’s academics let you study your passion. If you feel you have multiple areas of study that you are passionate about, you may write about them - but don’t write about more than two or three at the most. Otherwise, your essay will feel more like a list, rather than an in-depth exploration of your actual interests. If you do choose to write about multiple interests, be sure to connect them back to you and your individual experience as a Cornell student and community member. Cornell SC Johnson College of Business Charles H. Dyson School of Applied Economics and Management: Affiliated with both the Cornell SC Johnson College of Business and the College of Agriculture and Life Sciences, The Charles H. Dyson School of Applied Economics and Management is unique by design. Explain how our approach to business education is the right fit for you, and how your interests, experiences or goals will contribute to the unique composition of the entering class. This prompt is a gift: they are telling you exactly what to write. Do not guess here. Research the program so that you know exactly what their approach to business education is and how it differs from other programs. The question provides you with a thesis: explain why the program is the right fit for you and why you are a good fit for the program. Follow it! Your essay should indicate why you want to attend Cornell’s school of business, rather than any other. Do some research on what makes Cornell’s business college stand out from others. You can list specific classes you’d like to take or professors you’d like to study with. Doing so will show that you’re interested in Cornell, not just any old business school. Cornell School of Hotel Administration (SHA) The global hospitality industry includes hotel and foodservice management, real estate, finance, entrepreneurship, marketing, technology, and law. Describe what has influenced your decision to study business through the lens of hospitality. What personal qualities make you a good fit for SHA? The Johnson College of Business prompt may also seem broad and easy to answer in a general way - do not be fooled! As with all good college essays, it is crucial that you answer this prompt with as much specificity as you can muster. If you’re having trouble coming up with a topic, use the list of global hospitality industry topics as a jumping off point. Why are you interested in marketing? What experience do you have in hotel or foodservice management? Why do you care so much about these topics? When writing about your personal qualities that make you a good fit for the program, don’t describe yourself using only adjectives and generalizations. Instead, use stories, anecdotes and experiences from your life that actually happened and that show your personality traits. Follow that old grade school writing rule: show, don’t tell. Demonstrate your personal qualities through examples, rather than just stating them. College of Engineering Cornell Engineering celebrates innovative problem-solving that helps people, communities†¦ the world. Consider your ideas and aspirations and describe how a Cornell Engineering education would allow you to leverage technological problem-solving to improve the world we live in. This essay seeks to understand why you want to study engineering. Don’t just say that you want a steady job after graduation. Cornell’s College of Engineering wants to see that you have both ambition and interesting ideas. Consider how engineers solve challenges. What challenges do you care about in your community? In the world? How could your work as an engineer help solve these problems? It’s important to write about issues that you’re passionate about. If you don’t care about climate change, don’t write about how you want to create clean energy solutions. Focus on issues that you’re truly interested in. Before you start writing, consider the prompt. That is not to say that you should garble your essay with too many topics to have a specific direction. Instead, pick a direction, a thesis, and use the various topics listed in the question as an outline for how to write your essay with appropriate supporting topics. College of Human Ecology How have your experiences influenced your decision to apply to the College of Human Ecology? How will your choice of major impact your goals and plans for the future? This essay prompt gives you lots of room for creativity. That being said, heed this caveat: don’t get carried away in stating your grandiose mission for solving the world’s problems. As with the other essay prompts, specificity is key. Choose an example from your life to illustrate your answer to the question. Pick something that has truly been formative in your educational and professional goals, dive in deep, and write from the heart. For example, if you’re interested in studying Policy Analysis and Management, you could talk about how your experience with social welfare programs has affected your life. Or, if you’re looking to be part of the Fiber Science Apparel Design program, you could talk about why clothing has played such an important part in your life and your passion for fashion design. Be sure to include your future goals in your answer. The College of Human Ecology has a very specific focus - you’ll want to reflect that in what you write about. School of Industrial and Labor Relations Tell us about your intellectual interests, how they sprung from your course, service, work or life experiences, and what makes them exciting to you. Describe how ILR is the right school for you to pursue these interests. This essay is a great opportunity to show off your academic side. You get to write about your topics of study and describe how you will continue to make it a part of your life in your college career and beyond. You don’t have to limit your answer to school experiences. Academic pursuits can grow from hobbies, travels, or personal experiences. Do you take on leadership roles in your religious community? Have you had a particularly influential summer job? As long as you relate the experience back to academics you are golden. You should also specify what ILR is the right college at Cornell for you to pursue these interests. What can you study at ILR that you can’t study in Cornell’s other colleges, such as the College of Arts and Sciences? It can be helpful to list specific courses or tracks of study at ILR that reflect your intellectual interests. Remember, the prompt specifically asks why ILR is your Cornell college of choice. How to Write a Great Cornell Essay Regardless of which Cornell essay prompt you’re responding to, you should keep in mind the following tips for how to write a great Cornell essay. #1: Use Your Own Voice The point of a college essay is for the admissions committee to have the chance to get to know you beyond your test scores, grades, and honors. Your admissions essays are your opportunity to make yourself come alive for the essay readers and to present yourself as a fully fleshed out person. You should, then, make sure that the person you’re presenting in your college essays is yourself. Don’t try to emulate what you think the committee wants to hear or try to act like someone you’re not. If you lie or exaggerate, your essay will come across as insincere, which will diminish its effectiveness. Stick to telling real stories about the person you really are, not who you think Cornell wants you to be. #2: Avoid Cliches and Overused Phrases When writing your Cornell essay, try to avoid using cliches or overused quotes or phrases. These include quotations that have been quoted to death and phrases or idioms that are overused in daily life. The college admissions committee has probably seen numerous essays from students who have grand plans to change the world. Only talk about changing the world if you have legitimate interests to back it up. Strive for originality and avoid using cliches, which take away from the strength and sincerity of your work. #3: Check Your Work It should almost go without saying, but you want to make sure your Cornell essay is the strongest example of your work possible. Before you turn in your Cornell application, make sure to edit and proofread your essays. Your work should be free of spelling and grammar errors. Make sure to run your essays through a spelling and grammar check before you submit. It’s a good idea to have someone else read your Cornell essay, too. You can seek a second opinion on your work from a parent, teacher, or friend. Ask them whether your work represents you as a student and person. Have them check and make sure you haven’t missed any small writing errors. Having a second opinion will help your work be the best it possibly can be. Recap: Writing a Stellar Cornell Essay The Cornell essay prompts give you a chance to really show the admissions committee who you are. Regardless of the question you’re answering, remember to follow these basic dos and don’ts as you’re writing: DO Be authentic and honest. Be specific when citing people, places and things. Strive for brevity and clarity; less is more! Be yourself, and do your research - both will shine through in your essays! DON’T Base your essays on what you think the Cornell application committee wants to hear. Use cliches or broad sweeping statements. Try too hard to be funny and original. Be genuine and your positive attributes will be visible to the committee. What’s Next? Are youworking onthe Common App essayas part of your application? Read ourbreakdown of the Common App promptsand our guide topicking the best prompt for you. If you'replanning to take the SAT or ACT as part of your application, try out some of our famous test prep guides, like"How to Get a Perfect Score on the SAT"and"15 Key ACT Test Day Tips." Want to write the perfect college application essay? Get professional help from PrepScholar. Your dedicated PrepScholar Admissions counselor will craft your perfect college essay, from the ground up. We'll learn your background and interests, brainstorm essay topics, and walk you through the essay drafting process, step-by-step. At the end, you'll have a unique essay that you'll proudly submit to your top choice colleges. Don't leave your college application to chance. Find out more about PrepScholar Admissions now:

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0j9j9j0+j ¿0k ¿0 Strategic AlternativesTo discover a marketing opportunity , management must know to identify the alternatives. The best method of developing is which when we match products with markets. They are 4 firms that can explore this optionMarket penetration that is a firm that try to increase market share among existing costumers. For example Pizza Hut that offer promotions, cents-off cupons, discountsMarket Development: Means attracting new costumers to existing products.Mcdonald for example, has opened restaurants in Russia,China and intaly and is eagerly2 expanding inro Eastern European countriesProduct development: Strategy that entails the creation of new products for present markets. For example Mcdonald introduced yogurt parfaits,Entr ©e Salads and Fruits to offer costumers more healthy foodDiversificaction:Is the strategy to increase salesn by introducing new products into new markets. a starting McCafe, McDonald's is offering new products that were not available in traditional Mc Donald's stores. McCafe specializes in serving cafes, which attracts customers that usually don't come to McDonald's to eat fastfood.Schokoladenkuchen von McCafe (Mcdonalds) - 2,25 EU...

ETHICAL PERSPECTIVE Essay Example | Topics and Well Written Essays - 250 words - 1

ETHICAL PERSPECTIVE - Essay Example It becomes imperative to understand the prospective alliance and build an atmosphere of consensus and co-operation between the members to avoid obstacles in the progress. Obstacles may crop up due to racial discrimination, cultural bias, stereotype approach, abilities, orientation, sexual assaults, harassment, communication abilities, accent, grammar, spoken skills, language command, presentations, self-presentation, outgoing temperament, sincerity, dedication for work, knowledge, outlook, understanding and beliefs which could impede team work to convene the common objective(s). These obstacles could be surmounted through excellent leadership and coalition. Essentially, diversification in culture could turn out to be a boon, as understanding for the culture paves the way for venturing into the new communities and thereby expanding the global network and domain. It could turn out to be highly advantageous if dealt appropriately. Present epoch witnesses it as the need of the time and organizations start speculating to hire people belonging to different cultures. A feeling of humane is essential to overcome the obstacles, moreover, psychological dealing s and analysis could take the organizations far beyond their set objectives and could potentially bring

Business Start Up Essay Example | Topics and Well Written Essays - 2000 words

Business Start Up - Essay Example We had worked out an initial business plan with my team as a basis of our operations. Our business plan had all the important sections including finances, operations, milestone objectives and marketing covered. Practically speaking, having a business plan significantly reduces the risks and provides a proactive scope. I learnt that the initial business plan is not sufficient enough, hence my team decided to keep updating the document to take guidance from it. Hornsby & Kuratko (2009 p.111) have also identified many reasons to update a business plan which are: varying financial needs and new projections yearly, additional financing needed, managing management conflicts and to induce more reality to the plan. There already are similar companies producing customised cakes and crepes, therefore I was of the view that if we want to stand out we need a comptetitive advantage. Enterpreneurship is about new ideas and creation, and strategic planning focuses on the method to achieve above ave rage performance through a competitive advantage (Hitt, Ireland, Camp, & Sexton, 2002 p.33). Two of our team mates are passionate about the baking line of foods. Utilising their talent we have designed new cake and crepe recipes alongwith additional services and packages, as our unique selling points include customised packaging, complimentary dessert decor, small goodwill presents, greeting cards and an optional nutrition card for the health conscious customers. We have drafted updates on our business plan regarding this Enterpreneurial Strategic Management Interface (ESMI). Professionalism is a function of time and experience, but we lag in it because we are beginners in business... Professionalism is a function of time and experience, but we lag in it because we are beginners in business management. There have been incidents like the one when we landed with a huge order of deserts for a new year party. The order was huge, with promising profits and potentially loyal customers. The process to meet the order produced conflicts amongst our team members. The team member responsible for managing the operations and employees, namely preparation of the deserts and managing the chefs, felt that he was doing all of the work. The one who had negotiated the contract and maintained the liaison with the customer party felt that she deserved all the credit. That’s when I, being the leader, realized that we need teamwork orientation to wheedle out the individualism. I arranged a self-development session with my fellows and pointed out that everyone’s individual contribution in the work is unique and significant. We need to develop a sense of unity in our work ot herwise the conflicts will adversely affect the output and our produce will lack harmony. We learned that there are external agencies that exist to perpetuate small businesses. One of my fellows gave the idea to take some form of external small business assistance and consultancy service. He showed me the SBA.Gov platform on the internet that helps in finding the local resources, exploring the potentials and consultancy to achieve the organization’s goals. Our current focus is to develop and strengthen ourselves through proactive planning and introducing newer food and service packages.

Services problem of Samsung (White paper) Essay

Services problem of Samsung (White paper) - Essay Example One of the critical areas is customer service, and Samsung suffers an epic service problem. In order to correct this problem, a PRS program needs to be implemented. It is cost effective and will spare the company revenue which will have been lost by disgruntled customers. Brand 2 is an international customer relation consultant with an access to the best minds in the service providers. It has a long history and a wide range of customer relations programs and successes in the media industry. Samsung does not require bad publicity in a highly competitive world. Bad publicity tends to scare aware prospective investors and potential customers. Brand 2 can change that and ensure that not only satisfied customers, but also an efficient service team that responds, connects and performs to its level best. This problem is underscored. Samsung customer service ranks no 465 out of the 747 companies that have a Customer Service Scoreboard rating. According to the survey of 1,771 customers of Samsung, there are 1,692 negative comments. This is an overall score of 29.97 out of a possible 200 based upon 1831 ratings. The score rates Samsung customer service and customer support as inadequate. With the highly competitive nature of the technology industry this might be the waterloo of Samsung. Most customers complained of the staff rudeness and dishonesty. The negative comments keep repeating themselves. This is not only a ticking time bomb but a disaster as far as public relation is concerned. For a company of Samsung nature this certainly something that needs urgent attention. The general nature of mankind is to promote negativity; in as far as customer relation is concerned, this poses a major risk. Negative news sells. (KS consulting limited) Unhappy customers spread the word! Depending on the industry this can even be worse. Today, the dangers of negative word-of-mouth are copious;

Media & Media Costs in Russia Essay Example | Topics and Well Written Essays - 250 words

Media & Media Costs in Russia - Essay Example Recently they have been known to show the kind of damage that can be caused by the vodka drink (Elder par. 1 ). For my target market, the television media would be more appropriate since it is still the most popular information source (TMFAR par. 3). The average cost of media has increased with the print media at a cost of 72.64 billion rubles. However, these have been raised by the introduction of internet services and social media in the country. It is because they have turned into remarkably significant fast and reliable communication tools with which information reaches a wide range of people within a short period. Nonetheless, owing to its accessibility the television still holds the first position while the internet comes third (Arapova par. 8). The means used in promotions and advertising are equally competitive with the television being the main advertising media used to reach the target market. Besides this, the sales promotions that are customarily used in Russia mainly include the internet. Most people in Russia are beginning to use the internet for different reasons (TMFAR par. 1-5). Arapova, Galina. Media freedom in the Russian regions? You must be joking†¦. Retrieved 21 March from Open democracy Russian

Analysis of Fund Management in China Research Paper

Analysis of Fund Management in China - Research Paper Example    Therefore, retail investment funds are a type of mutual funds where various individuals pool their asset together in order to access investment opportunities that would not be obtainable to them. Retail investment funds in China Retail investment funds have gained popularity in the emerging market because in the fifteen years ago few people were unaware of the existence of the retail investment funds (Jeffrey, 2010). Individuals could not purchase listed securities in the market because extremely few countries had the stock market and others had relatively little trading. Fund management is the management of financial assets on behalf of a client that involves the selection, buying and selling of financial assets. Meanwhile, it involves the collection and re-investment of any income from assets that deals with any certificates and paperwork (Fraser, 2011, 87). The Retail Investment Funds involve offering details of the performance of the fund to the client that involves both ret ail and wholesale.   Over the past 20 years, the retail investment retail has promoted the fund's sector in emerging markets by working closely with institutional investors, investment banks and the government regulators. Mangal and Sunil (2011, P. 190) indicate that the retail funds play a key role in mobilizing large volumes of private capital for equity investment in the stock markets and stimulate the growth of securities market in China. Meanwhile, they assist in improving small and medium-sized corporate to access external equity and get management advice. The retail investment development and opportunities are gradually spreading to most of the population in China that attaches great significance in building real estate. According to Swati (2005, 56), the global recession affected China’s economy severely, but China is creating a favorable environment for retail funds investment schemes. Recently, Chinese people stand in line to purchase retail funds, but as the numb er of retail funds increase, the situation changes.  Ã‚  

The advantages and disadvantages of stratgy alliance Essay

The advantages and disadvantages of stratgy alliance - Essay Example This is achieved through various strategies including forming joint ventures, licensing etc. for example, in Pharma industry, firms tend to issue licenses in various different markets where they may not have the direct physical presence of their manufacturing and selling facilities but their brands may be selling into those markets through licensing and distribution of their products. 3) Forming Strategic alliances provide organizations to create synergies for each other so that resources can be better utilized at their most feasible cost to the organization. By utilizing the more efficient resources of other organizations, firms tend not to achieve only the synergies but also a chance to effectively utilize and take advantage of the resources of their strategic partners. 4) Making Strategic alliances at the global level provide opportunity to the firms to transfer distinctive competencies. As discussed above that the organizations in order to expand and realize it’s potentially, try to take advantage of the distinctive competencies of their strategic partners. 5) By making strategic alliances, organization tends to obtain more access to the capital. Since associating themselves with the firms that have more access to the resources therefore can provide organizations a better and more liquid form of financial resources to tap. (Rushika) 6) Alliances help organizations to exploit vertical markets. By doing so the organizations tend to align themselves vertically also in order to ensure various strategic options. These options can include securing the strategic flow of raw materials to the organization, effective flow of technology and labor etc. (Casseres) 7) Making alliances allow firms to develop new technologies. Since with the help of alliances, firms tend to utilize the services of each other and hence the technologies therefore it provide firms an opportunity to develop new

Media & Media Costs in Russia Essay Example | Topics and Well Written Essays - 250 words

Media & Media Costs in Russia - Essay Example Recently they have been known to show the kind of damage that can be caused by the vodka drink (Elder par. 1 ). For my target market, the television media would be more appropriate since it is still the most popular information source (TMFAR par. 3). The average cost of media has increased with the print media at a cost of 72.64 billion rubles. However, these have been raised by the introduction of internet services and social media in the country. It is because they have turned into remarkably significant fast and reliable communication tools with which information reaches a wide range of people within a short period. Nonetheless, owing to its accessibility the television still holds the first position while the internet comes third (Arapova par. 8). The means used in promotions and advertising are equally competitive with the television being the main advertising media used to reach the target market. Besides this, the sales promotions that are customarily used in Russia mainly include the internet. Most people in Russia are beginning to use the internet for different reasons (TMFAR par. 1-5). Arapova, Galina. Media freedom in the Russian regions? You must be joking†¦. Retrieved 21 March from Open democracy Russian

The advantages and disadvantages of stratgy alliance Essay

The advantages and disadvantages of stratgy alliance - Essay Example This is achieved through various strategies including forming joint ventures, licensing etc. for example, in Pharma industry, firms tend to issue licenses in various different markets where they may not have the direct physical presence of their manufacturing and selling facilities but their brands may be selling into those markets through licensing and distribution of their products. 3) Forming Strategic alliances provide organizations to create synergies for each other so that resources can be better utilized at their most feasible cost to the organization. By utilizing the more efficient resources of other organizations, firms tend not to achieve only the synergies but also a chance to effectively utilize and take advantage of the resources of their strategic partners. 4) Making Strategic alliances at the global level provide opportunity to the firms to transfer distinctive competencies. As discussed above that the organizations in order to expand and realize it’s potentially, try to take advantage of the distinctive competencies of their strategic partners. 5) By making strategic alliances, organization tends to obtain more access to the capital. Since associating themselves with the firms that have more access to the resources therefore can provide organizations a better and more liquid form of financial resources to tap. (Rushika) 6) Alliances help organizations to exploit vertical markets. By doing so the organizations tend to align themselves vertically also in order to ensure various strategic options. These options can include securing the strategic flow of raw materials to the organization, effective flow of technology and labor etc. (Casseres) 7) Making alliances allow firms to develop new technologies. Since with the help of alliances, firms tend to utilize the services of each other and hence the technologies therefore it provide firms an opportunity to develop new

The issues surrounding euthanasia Essay Example for Free

The issues surrounding euthanasia Essay ‘The concept of the Sanctity of Life is not helpful in understanding the issues surrounding euthanasia.’ Discuss. (10 marks) Some may agree with the statement because the Sanctity of Life does not allow people to make autonomous decisions when it comes to euthanasia. Voluntary euthanasia should be an option for a competent adult who is able and willing to make such a decision. The VES argues that every human being deserves respect and has the right to choose their own destiny, including how they live and die. However, the Sanctity of Life is too rigid as it does not make any exceptions. Furthermore, some may agree with this statement because the Sanctity of Life does not hold one’s quality life as important. For example, Diane Pretty used to lead a full and active life but then suffered from an incurable disease that limited her ability to move and communicate with others like she used. Her quality of life was clearly no longer desirable, and that is why she wanted her husband to end her life so that she could die in a dignified manner. However, the Sanctity of Life overlooks the quality of life, as all life is God given and is thus sacred; therefore it does not truly address the issues surrounding euthanasia. On the other hand, both Natural Law and the Sanctity of Life are against euthanasia because of the teachings in Bible, such as in Exodus 20 – ‘thou shalt not kill’. The primary precept to preserve innocent life is based upon this. Therefore, it is clear that euthanasia is wrong irrespective of the issues that surround it, there are no exceptions. In addition, in Job 1:21 it states that ‘the Lord can gave, and the Lord has taken away’, and this means that only God has the divine authority to take life away, and so euthanasia should not be carried out, it is intrinsically wrong. To conclude, it seems that most would agree with the statement because the Sanctity of Life leaves little room for compassion in comparison to a relative theory of ethics such as Situation ethics, which would aim to do the most loving thing in every situation – so would look at one’s quality of life for example, and other issues surrounding euthanasia. Ultimately, the concept of the Sanctity of Life is not the most helpful in understanding the various issues surrounding euthanasia.

Red Bull strategy

Red Bull strategy Red Bull is one of the biggest soft drink successes over the past the years. The slim blue silver can has developed a following among those who claim that it helps them with virtually everything to work better and play better. Yet Red Bull has a 70 to 90 percent market share in over 100 countries worldwide. During the past 15 years, the drink has been copied by more than 100 competitors, but such companies as Coca-Cola and Anheuser-Busch have been unable to take market share away from Red Bull. [Selling Power (September, 2004)] In 1982, Dietrich Mateschitz, the founder of Red Bull became aware of products called tonic drinks which enjoyed wide popularity in Asia. Energy drinks containing taurine, glucuronolactone, caffeine and important vitamins and carbohydrates are claimed to help with physical endurance, improved reaction, speed and concentration and a feeling of well being. We can see that in the present days more than a billion cans of Red Bull are consumed each year around the world. Red Bull was launched in the UK in the mid-1990s of Austrian parentage. According to a Zenith International 2001 survey that, in 2001, it was the UKs third biggest soft drink by value, behind Coca-Cola and Pepsi Cola. In the energy and sport drink sector, estimated to be worth  £750mn, it had an 86 per cent brand share by 2000, more than double the combined sales of Lucozades energy and sports brands. The advertising slogan of the Red Bull is The Drink That Gives You Wings and focuses on the stimulant properties of the drink. The functional sector concentrated on energy drinks, with brands such as Red Bull dominated. Meanwhile, the focus for sports drinks is replenishing carbohydrates and electrolytes quickly, and rehydrating the body after exercise. This subsector is still dominated by Lucozade Sport with  £34 mm in sales in 2000, but Coca-Cola intends to prelaunch its Powerade brand to capture a significant share, using Get Up, Stay Up as its campaign theme. Lucozade Sport in creating a new sector that is in tune with changes in lifestyles and reflects the development of sport physical activity. [Hawkes (1997), Johnson (2001), Newnham (2001)]  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Analysis of the external and internal environments of an organization influence strategic choices and compare the marketing proposition that, The UK total cold drinks market is large and competitive area in which, many powerful and famous brands with large marketing budgets competing for share. In the cold drinks market, increases in the soft drinks category have been slowing. However, growth has been driven considerably by the energy drink sector, which was worth an estimated  £940 million in 2003 and more than  £392 million in 2004 and still has grown 26% since 2003. (ACNielsen) The Energy drink category continues to grow at pace with brand extensions and new entrants to the market emerging every year. This represents both a challenge and an opportunity for the categorys leading brands. [Mintel Energy Stimulant drinks Market Report August 2006]. The Product Red Bull improves emotional status and vigilance, increases performance, reaction speed and concentration. Customers drink Red Bull for such benefits as these.   In times of long school hours, stressful work, and very tiring days, customers look to a product that vitalizes body and mind. Red Bull does just that!   Red Bull even supplies a sugar free version for the average health-concerned user.   The Target Audience (Market) At this point, the concept of market segmentation, targeting and positioning are key to the success of firms marketing efforts. Red Bull targets an active audience, especially those between the ages of 17 and 23, male and female.   Characteristically, 17- to 23-year-olds are either thinking about college, in college, or just recently graduated from college.   It is currently in a consumers life that dramatic schedule changes are happening.   High school atmospheres are considerably slower than the pace of college atmospheres. Sports, education, clubs and part-time jobs are far more challenging in a college setting.   Red Bull is targeting customers across the world that it is at the turning point in their lives when energy is a necessary component to successfully make it through any given day.   Red Bull is a perfect solution for 17- to 23-year-olds who live fast-paced, hectic lifestyles while hardly making it through long days and nights of classes and studying. Segmentation is also important because firms cannot appeal to all customers at once, especially not with the same offering.   Rather, firms need to design products and services that fit with particular groups of individuals. Firms can segment their market in a number of ways, including geographical which is mainly people who are situated in the city, as they are likely to be really busy and tired. Red Bull seems to have a cooler in most bars and clubs in the city as well as in convenient stores.Demographic, mainly concentrate on men and women of all ages but focusing on people aged 16-29. Psychographic for example, the people who are tired or stressed and want to relax and have fun and finally behavioural segmentation especially students and young professionals to boost energy during work long day at work. The type of marketing strategy that should be employed will vary on the target market. Choosing an appropriate target-marketing strategy will depend on a number of factors. Once a firm has selected the segment within which it wishes to compete, it must then choose a specific position within said segment where it will distinguish itself [Kotler and Keller, 2006; Kotler, 1980, 1985]. The requirement of market positioning refers more broadly to the notion of competitive advantage. The Proposition Red Bull is The Drink That Gives You Wings. This is Red Bulls international slogan for its energy drink. Red Bull is a popular drink amongst men in particular, with its largest consumers consisting of athletes, students, and night-clubbers in need of a late night lift.   However, the brand is marketed to opinion leaders and hard-working people with active lifestyles, as the companys website claims. Red Bull succeeds by remaining exactly the same. Consumers can choose with sugar or without. There is no other choice. As founder Dietrich Mateschitz says We dont bring the product to the people, we bring people to the product. Red Bull marketing maintains a sense of product mystique that makes consumers feel special. Customers can relate to the experience they were having when they encountered the drink and they adjust their values to the attributes of the product. The Competition Red Bull is competing with major competitor Lucozade in the soft drink market and they are the driving forces in the rapidly increasing energy drink market. A close assessment of their websites reveals that they have a similar focus in their messages, so they seem to be competing for the same customers. However, the message delivery is very different. This would seem to indicate that they are not concentrating their strategic objectives on stealing market share or overall market share growth. Instead they recognize that the whole market share pie is rising. For that reason it seems logical that each company would be concentrating on bringing in a greater number of the consumers new to the energy drink market. Red Bull is also competing with some companies such as show below; Vault -Markets product as a hybrid: Drinks as a Soda, Kicks like an Energy Drink The Taste. The Quench. The Kick. -A Coca-Cola product -Product Variations: Vault Zero (diet version) -Commercial advertisements display men doing extraordinary things while drinking Vault. Monster -Tagline: Unleash the Beast -Green and black themed product and website -Product variations: Lo-Carb, Assault(soda drink), Khaos(juice drink) -Khoas slogan: 70% Juice, 100% Monster -Promote Supercross racing events -Promote mixing Monster with alcoholic beverages, website provides mixed drink recipes. Rock Star -Edgy tone -Rock music plays on the website; Rod Stewart, Fernando Vargas and Snoop Dogg are pictured on the homepage of the site, Party Like A RockStar -Product variations:   Diet RockStar, RockStar Energy Cola, Get Juiced -Get Juiced slogan- 70% Real Juice, 100% Energy -Website sells merchandise: t-shirts, hats, wristbands, etc. -Youthfully imaged founder CEO Advertising Objectives Red Bull campaign strategy is to redirect the advertising from the former extreme sport athlete audience to a demographically larger target audience college students.   What will Red Bull campaign do for the target? Red Bull campaign will hit a soft spot and plant their product deep in to the minds of the target audience by using a childhood cartoon character for instance, Popeye the Sailor Man who has recently been missing in action on current television.   Their focus group study revealed that the targeted college student audience often wishes they could turn back the hands of time and relive their childhood when life was easy and they had all the energy in the world to laugh and play.   The goal is to reach their targets soft spot by using a childhood cartoon character pleasant childhood memories.   The Ad Pyramid (AIDA) Attracting Attention: Using a cartoon character, which the target market has not seen since childhood, to promote Red Bull will grab the attention of the 17- to 23-year-old audience.   Holding Interest:   The tagline, Tastes Better Than Spinach, pokes fun at the taste of Red Bull, using the technique of humour to keep the consumers interested in the product.   Sparking Desire:   The target market will also long for the desired energy results of Red Bull who long to return to the days of childhood.   Influencing Action: The interest in and the desire to drink Red Bull will add enough fuel to the consumers flame to make the target need and/or want to go out and purchase their product. Overall goal of Advertising Campaign: Red Bull wants to have at least 75-80% of all college students in the country drinking or highly aware of their drink.  Ã‚   The Media and Creative Requirements Creative Brief/Copy Platform Red Bull will reach out to the college student market by using humoured advertising, along with product benefits to prominently put Red Bull on the college campus map.   Our strategy is to implement pulse advertising to stress Red Bulls importance through midterm and final times by way of the following media:   MTVs the 10-Spot, People Magazine, and college radio stations nationwide. Red Bull is bringing Popeye back into the spotlight!   Popeye and his infamous love, Olive Oyl, will use their persuasion skills to remind the target market of sweet childhood memories, as a result, aiding in the desire to drink Red Bull for strength and energy.   What is Popeyes message, you ask?   Tastes Better Than Spinach is the hot button tagline we will use to reach the target market.   In the print and broadcast advertisements, Popeyes character will appear in various college settings, while studying and drinking Red Bull to gain energy, instead of eating what he is famous for, cans of spinach.   The Red Bull cans and website promote the specific product benefits increasing performance, concentration and reaction speed, improving vigilance and emotional status, and stimulating the metabolism.   We plan to stick with the effective strategy of humoured animation advertising to sell Red Bull Energy Drink across the United States.  Ã‚  Ã‚   Production requires the hiring of animators, scheduling studio time for voiceovers, hiring actors for the voiceovers, and obtaining the rights to use Popeye and Olive Oyl in advertisements.   Final edits are expected within the production elements. Popeyes strength and energy will flow into the college students of America. The result:   sky-rocketed Red Bull sales! Media Rationale People Magazine Many young adults within our target market read this weekly magazine.   People Magazine, constantly available for reading, is our chosen media outlet that can reach our target at nearly any time of the day.   People Magazine often sits in the lobby or waiting area of schools and businesses, giving us the opportunity to reach out to the consumers in many places and at many times of the day.   The creative vision of having the popular cartoon character, Popeye, drinking Red Bull in college settings will scream to our target that Red Bull Energy Drink is a necessity for the average college student.   MTVs the 10-Spot College students, far and wide, take a break from studying to tune in to the popular MTV 10-Spot.   Red Bull commercial advertisements during the highly rated Real World/Road Rules Challenge will clearly remind our audience of the energy they crave to make it through many hours of homework after their much needed break is over.   A constant reminder with three commercial slots during this half hour television show will have the target market running out to the nearest venue to buy Red Bull Energy Drink.  Ã‚  Ã‚   College Radio Stations What better way to reach our target audience than by pouring our product advertisement right into the heart of their schools media college radio stations!   Students are exposed to the sound of college radio in general public campus areas, such as cafes, restaurants, hallways and lounges.   Advertisements are to run between the times of 6:00 p.m. and 9:00 p.m.   Surveys reveal that the target market prefers to drink Red Bull in the evening.   The evening targeting strategy will reach students after dinner hours when they are getting ready for gruelling night classes and/or long nights of studying.   Conclusion I can say that, advertising is any paid form of non personal presentation and promotion of ideas, goods, and services by an identified sponsor to a targeted audience and delivered primarily through the mass media. Advertising has much strength. It can reach a large mass audience to intensify broad-based demand for a product, build brand awareness, create long-term brand images and brand positions, and increase brand knowledge effectively. On the hand advertising has several weaknesses also. It is perceived as intrusive and as cluttering the environment. It is also wastes many impressions, so it may not be cost-effective, especially if the business is targeting a niche market.  Ã‚   If I want to critically evaluate how analysis of the external and internal environments of an organisation influence strategic choices and compare the marketing propositions of Red Bull this assessment show that, the energy drink market is competitive and rapidly increasing in the existing market sector. Therefore, selection of advertising media for Red Bull is one of the most important and complicated of all marketing communications decisions. Media planning must be coordinated with marketing strategy and with other aspects of advertising strategy. Bibliography Burnet, J. and Moriarty, S. (1998) Introduction to Marketing Communications: An Integrated Approach, by Prentice Hall, Inc., Upper Saddle River, New Jersey. Geld, B. D., Hong, J. W. and Zinkhan, G. M. (1985) Communications Effects of Specific Advertising Elements: An Update in Current Issues and Research in Advertising, vol 11, ed. James H. Leigh and Claude R. Martin, Jr. (Ann Arbor, Mich: University of Michigan.   Kotler, P. and Armstrong, G. (2004) Principles of Marketing, (10th edition), Upper Saddle River, NJ: Pearson Education Kotler, P. and Keller, K.L. (2006) Marketing Management, (12th edition), Upper Saddle River, NJ: Pearson Education Mintzberg, H. and Lampel, J. and Kim, J.B. and Ghoshal, S. (2003) The Strategy Process: Concept Contexts Cases (4th edition), published by Pearson Education Inc. Upper Saddle River, New Jersey Porter, M.E. (1980). Competitive Strategy: Techniques for Analysing Industries and Competitors. New York: Free Press Porter, M.E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press. Shimp, T. A. (2000) Advertising Promotion: Supplemental Aspects of Integrated Marketing Communications, 5th edn,by Harcourt, Inc. Electronic sources: Superbrands Book 2004 www.red-bull.com www.redbullrampage.com www.bevnet.com/reviews/redbull www.hoovers.com/red-bull www.brandchannel.com www.lanceandeskimo.com/chefelf/bev_lucozade.shtml www.business2000.ie/cases/cases/case4.htm www.begleys.com/stats.html www.thelocalshop.com/default Selling power sep 2004 REFERENCES Kotler, P. and Armstrong, G. (2004) Principles of Marketing, 10th edition. Upper Saddle River, NJ: Pearson Education Kotler, P. and Keller, K.L. (2006) Marketing Management, 12th edition. Upper Saddle River, NJ: Pearson Education Porter, M.E. (1980). Competitive Strategy: Techniques for Analysing Industries and Competitors. New York: Free Press Porter, M.E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press. Superbrands Book 2004 Hawkes (1997), Johnson (2001), Newnham (2001) Mintel Energy Stimulant drinks Market Report August 2006 Selling power sep 2004 APPENDIX 1. FIGURE 1:   [Source: Nielsen value share data, MAT to December 27th 2006]. 2. FIGURE: Typical off-trade retail prices of energy and stimulant drinks and pack sizes, (2006). Red Bull Solstis Lucozade Original Energy Purdeys Red Devil Feelfine Tesco Kick Average price  £0.96  £0.90  £0.75  £0.70  £0.90  £1.09  £0.48p Pack size 250ml 250ml 380ml 330ml 250ml 250ml 250ml According to figure 1, Lucozade has been the market leader in the energy drink category with just under 60% value share of the category since its launch. The biggest competitors such as, Red Bull with 27% market share and PowerAde 4.5% market share respectively. In 2003 has also witnessed the introduction of several private label sport and energy drink launches from the major grocers. The rest of the market is made up with a plethora of smaller brands, predominantly operating in the stimulant drinks sector, and distributed via the impulse channel and the on-trade environment. [See figure 2: Typical off-trade retail prices of energy and stimulant drinks and pack sizes, 200 Appendix 2 Posters The Drink That Gives You Wings Even If you are a HERO!!! Tastes Better Than Spinach